diff --git a/package.json b/package.json
index 283629d5..822a5d81 100644
--- a/package.json
+++ b/package.json
@@ -52,7 +52,7 @@
     "@vite-pwa/assets-generator": "^0.2.6",
     "@vite-pwa/sveltekit": "^0.6.6",
     "@welshman/app": "^0.2.5",
-    "@welshman/content": "^0.2.1",
+    "@welshman/content": "^0.2.2",
     "@welshman/dvm": "^0.2.0",
     "@welshman/editor": "^0.2.4",
     "@welshman/feeds": "^0.2.2",
@@ -62,7 +62,7 @@
     "@welshman/router": "^0.2.0",
     "@welshman/signer": "^0.2.3",
     "@welshman/store": "^0.2.0",
-    "@welshman/util": "^0.2.2",
+    "@welshman/util": "^0.2.3",
     "daisyui": "^4.12.10",
     "date-picker-svelte": "^2.13.0",
     "dotenv": "^16.4.5",
diff --git a/src/app/commands.ts b/src/app/commands.ts
index d4c8df27..33d20b93 100644
--- a/src/app/commands.ts
+++ b/src/app/commands.ts
@@ -380,10 +380,12 @@ export const publishReport = ({
 export type ReactionParams = {
   event: TrustedEvent
   content: string
+  tags?: string[][]
 }
 
-export const makeReaction = ({event, content}: ReactionParams) => {
-  const tags = tagEventForReaction(event)
+export const makeReaction = ({content, event, tags: paramTags = []}: ReactionParams) => {
+  const tags = [...paramTags, ...tagEventForReaction(event)]
+
   const groupTag = getTag("h", event.tags)
 
   if (groupTag) {
diff --git a/src/app/components/CalendarEventActions.svelte b/src/app/components/CalendarEventActions.svelte
index a411a517..7d71ccd0 100644
--- a/src/app/components/CalendarEventActions.svelte
+++ b/src/app/components/CalendarEventActions.svelte
@@ -1,5 +1,5 @@
 <script lang="ts">
-  import type {TrustedEvent} from "@welshman/util"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
   import {pubkey} from "@welshman/app"
   import Icon from "@lib/components/Icon.svelte"
   import Button from "@lib/components/Button.svelte"
@@ -26,20 +26,15 @@
 
   const editEvent = () => pushModal(CalendarEventEdit, {url, event})
 
-  const onReactionClick = (content: string, events: TrustedEvent[]) => {
-    const reaction = events.find(e => e.pubkey === $pubkey)
+  const deleteReaction = (event: TrustedEvent) => publishDelete({relays: [url], event})
 
-    if (reaction) {
-      publishDelete({relays: [url], event: reaction})
-    } else {
-      publishReaction({event, content, relays: [url]})
-    }
-  }
+  const createReaction = (template: EventContent) =>
+    publishReaction({...template, event, relays: [url]})
 </script>
 
 <div class="flex flex-wrap items-center justify-between gap-2">
   <div class="flex flex-grow flex-wrap justify-end gap-2">
-    <ReactionSummary {url} {event} {onReactionClick} reactionClass="tooltip-left" />
+    <ReactionSummary {url} {event} {deleteReaction} {createReaction} reactionClass="tooltip-left" />
     <ThunkStatusOrDeleted {event} />
     {#if showActivity}
       <EventActivity {url} {path} {event} />
diff --git a/src/app/components/ChannelMessage.svelte b/src/app/components/ChannelMessage.svelte
index c2d43d31..9a976407 100644
--- a/src/app/components/ChannelMessage.svelte
+++ b/src/app/components/ChannelMessage.svelte
@@ -1,7 +1,7 @@
 <script lang="ts">
   import {hash, now, formatTimestampAsTime, formatTimestampAsDate} from "@welshman/lib"
-  import type {TrustedEvent} from "@welshman/util"
-  import {thunks, pubkey, deriveProfile, deriveProfileDisplay} from "@welshman/app"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
+  import {thunks, deriveProfile, deriveProfileDisplay} from "@welshman/app"
   import {isMobile} from "@lib/html"
   import TapTarget from "@lib/components/TapTarget.svelte"
   import Avatar from "@lib/components/Avatar.svelte"
@@ -41,15 +41,10 @@
 
   const openProfile = () => pushModal(ProfileDetail, {pubkey: event.pubkey, url})
 
-  const onReactionClick = (content: string, events: TrustedEvent[]) => {
-    const reaction = events.find(e => e.pubkey === $pubkey)
+  const deleteReaction = (event: TrustedEvent) => publishDelete({relays: [url], event})
 
-    if (reaction) {
-      publishDelete({relays: [url], event: reaction})
-    } else {
-      publishReaction({event, content, relays: [url]})
-    }
-  }
+  const createReaction = (template: EventContent) =>
+    publishReaction({...template, event, relays: [url]})
 </script>
 
 <TapTarget
@@ -89,7 +84,12 @@
     </div>
   </div>
   <div class="row-2 ml-10 mt-1">
-    <ReactionSummary {url} {event} {onReactionClick} reactionClass="tooltip-right" />
+    <ReactionSummary
+      {url}
+      {event}
+      {deleteReaction}
+      {createReaction}
+      reactionClass="tooltip-right" />
   </div>
   {#if !isMobile}
     <button
diff --git a/src/app/components/ChatMessage.svelte b/src/app/components/ChatMessage.svelte
index bc5ea874..6b67d26b 100644
--- a/src/app/components/ChatMessage.svelte
+++ b/src/app/components/ChatMessage.svelte
@@ -1,7 +1,7 @@
 <script lang="ts">
   import {type Instance} from "tippy.js"
   import {hash, formatTimestampAsTime} from "@welshman/lib"
-  import type {TrustedEvent} from "@welshman/util"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
   import {thunks, pubkey, deriveProfile, deriveProfileDisplay, sendWrapped} from "@welshman/app"
   import {isMobile} from "@lib/html"
   import Icon from "@lib/components/Icon.svelte"
@@ -36,12 +36,11 @@
 
   const reply = () => replyTo(event)
 
-  const onReactionClick = async (content: string, events: TrustedEvent[]) => {
-    const reaction = events.find(e => e.pubkey === $pubkey)
-    const template = reaction ? makeDelete({event: reaction}) : makeReaction({event, content})
+  const deleteReaction = (event: TrustedEvent) =>
+    sendWrapped({template: makeDelete({event}), pubkeys})
 
-    await sendWrapped({template, pubkeys})
-  }
+  const createReaction = (template: EventContent) =>
+    sendWrapped({template: makeReaction({event, ...template}), pubkeys})
 
   const openProfile = () => pushModal(ProfileDetail, {pubkey: event.pubkey})
 
@@ -120,7 +119,7 @@
       </div>
     </TapTarget>
     <div class="row-2 z-feature -mt-4 ml-4">
-      <ReactionSummary {event} {onReactionClick} noTooltip />
+      <ReactionSummary {event} {deleteReaction} {createReaction} noTooltip />
     </div>
   </div>
 </div>
diff --git a/src/app/components/Content.svelte b/src/app/components/Content.svelte
index 755c1a8d..bb411767 100644
--- a/src/app/components/Content.svelte
+++ b/src/app/components/Content.svelte
@@ -6,6 +6,7 @@
     truncate,
     renderAsHtml,
     isText,
+    isEmoji,
     isTopic,
     isCode,
     isCashu,
@@ -22,6 +23,7 @@
   import Icon from "@lib/components/Icon.svelte"
   import Button from "@lib/components/Button.svelte"
   import ContentToken from "@app/components/ContentToken.svelte"
+  import ContentEmoji from "@app/components/ContentEmoji.svelte"
   import ContentCode from "@app/components/ContentCode.svelte"
   import ContentLinkInline from "@app/components/ContentLinkInline.svelte"
   import ContentLinkBlock from "@app/components/ContentLinkBlock.svelte"
@@ -133,6 +135,8 @@
           <ContentNewline value={parsed.value} />
         {:else if isTopic(parsed)}
           <ContentTopic value={parsed.value} />
+        {:else if isEmoji(parsed)}
+          <ContentEmoji value={parsed.value} />
         {:else if isCode(parsed)}
           <ContentCode
             value={parsed.value}
diff --git a/src/app/components/ContentEmoji.svelte b/src/app/components/ContentEmoji.svelte
new file mode 100644
index 00000000..62f6fc5c
--- /dev/null
+++ b/src/app/components/ContentEmoji.svelte
@@ -0,0 +1,17 @@
+<script lang="ts">
+  import type {ParsedEmojiValue} from "@welshman/content"
+  import {imgproxy} from "@app/state"
+
+  export let value: ParsedEmojiValue
+
+  const alt = `:${value.name}:`
+</script>
+
+{#if value.url}
+  <img
+    {alt}
+    src={imgproxy(value.url, {w: 24, h: 24})}
+    class="-mt-0.5 inline h-[1em] min-w-[1em] align-middle" />
+{:else}
+  {alt}
+{/if}
diff --git a/src/app/components/NoteItem.svelte b/src/app/components/NoteItem.svelte
index e13654e2..50f2ca12 100644
--- a/src/app/components/NoteItem.svelte
+++ b/src/app/components/NoteItem.svelte
@@ -1,7 +1,6 @@
 <script lang="ts">
   import type {NativeEmoji} from "emoji-picker-element/shared"
-  import type {TrustedEvent} from "@welshman/util"
-  import {pubkey} from "@welshman/app"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
   import Icon from "@lib/components/Icon.svelte"
   import EmojiButton from "@lib/components/EmojiButton.svelte"
   import NoteContent from "@app/components/NoteContent.svelte"
@@ -11,15 +10,10 @@
 
   const {url, event} = $props()
 
-  const onReactionClick = (content: string, events: TrustedEvent[]) => {
-    const reaction = events.find(e => e.pubkey === $pubkey)
+  const deleteReaction = (event: TrustedEvent) => publishDelete({relays: [url], event})
 
-    if (reaction) {
-      publishDelete({relays: [url], event: reaction})
-    } else {
-      publishReaction({event, content, relays: [url]})
-    }
-  }
+  const createReaction = (template: EventContent) =>
+    publishReaction({...template, event, relays: [url]})
 
   const onEmoji = (emoji: NativeEmoji) =>
     publishReaction({event, content: emoji.unicode, relays: [url]})
@@ -28,7 +22,7 @@
 <NoteCard {event} {url} class="card2 bg-alt">
   <NoteContent {event} expandMode="inline" />
   <div class="flex w-full justify-between gap-2">
-    <ReactionSummary {url} {event} {onReactionClick} reactionClass="tooltip-right">
+    <ReactionSummary {url} {event} {deleteReaction} {createReaction} reactionClass="tooltip-right">
       <EmojiButton {onEmoji} class="btn btn-neutral btn-xs h-[26px] rounded-box">
         <Icon icon="smile-circle" size={4} />
       </EmojiButton>
diff --git a/src/app/components/Reaction.svelte b/src/app/components/Reaction.svelte
new file mode 100644
index 00000000..87dcc118
--- /dev/null
+++ b/src/app/components/Reaction.svelte
@@ -0,0 +1,21 @@
+<script lang="ts">
+  import {parse, isEmoji, renderAsHtml} from "@welshman/content"
+  import Icon from "@lib/components/Icon.svelte"
+  import ContentEmoji from "@app/components/ContentEmoji.svelte"
+
+  export let event
+</script>
+
+{#if event.content === "+" || event.content === ""}
+  <Icon icon="heart" />
+{:else if event.content === "-"}
+  <Icon icon="thumbs-down" />
+{:else}
+  {#each parse(event) as parsed}
+    {#if isEmoji(parsed)}
+      <ContentEmoji value={parsed.value} />
+    {:else}
+      {@html renderAsHtml(parsed)}
+    {/if}
+  {/each}
+{/if}
diff --git a/src/app/components/ReactionSummary.svelte b/src/app/components/ReactionSummary.svelte
index a1a60a98..b1381ba7 100644
--- a/src/app/components/ReactionSummary.svelte
+++ b/src/app/components/ReactionSummary.svelte
@@ -2,20 +2,29 @@
   import {onMount} from "svelte"
   import type {Snippet} from "svelte"
   import {groupBy, uniq, uniqBy, batch, displayList} from "@welshman/lib"
-  import {REACTION, getReplyFilters, getTag, REPORT, DELETE} from "@welshman/util"
-  import type {TrustedEvent} from "@welshman/util"
+  import {
+    REACTION,
+    getReplyFilters,
+    getEmojiTags,
+    getEmojiTag,
+    getTag,
+    REPORT,
+    DELETE,
+  } from "@welshman/util"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
   import {deriveEvents} from "@welshman/store"
   import {load} from "@welshman/net"
   import {pubkey, repository, displayProfileByPubkey} from "@welshman/app"
   import {isMobile, preventDefault, stopPropagation} from "@lib/html"
   import Icon from "@lib/components/Icon.svelte"
+  import Reaction from "@app/components/Reaction.svelte"
   import EventReportDetails from "@app/components/EventReportDetails.svelte"
-  import {displayReaction} from "@app/state"
   import {pushModal} from "@app/modal"
 
   interface Props {
-    event: any
-    onReactionClick: any
+    event: TrustedEvent
+    deleteReaction: (event: TrustedEvent) => void
+    createReaction: (event: EventContent) => void
     url?: string
     reactionClass?: string
     noTooltip?: boolean
@@ -24,7 +33,8 @@
 
   const {
     event,
-    onReactionClick,
+    deleteReaction,
+    createReaction,
     url = "",
     reactionClass = "",
     noTooltip = false,
@@ -39,14 +49,31 @@
     filters: [{kinds: [REACTION], "#e": [event.id]}],
   })
 
+  const onReactionClick = (events: TrustedEvent[]) => {
+    const reaction = events.find(e => e.pubkey === $pubkey)
+
+    if (reaction) {
+      deleteReaction(reaction)
+    } else {
+      const [event] = events
+
+      createReaction({
+        content: event.content,
+        tags: getEmojiTags(event.content.replace(/:/g, ""), event.tags),
+      })
+    }
+  }
+
   const onReportClick = () => pushModal(EventReportDetails, {url, event})
 
   const reportReasons = $derived(uniq($reports.map(e => getTag("e", e.tags)?.[2])))
 
+  const getReactionKey = (e: TrustedEvent) => getEmojiTag(e.content, e.tags)?.join("") || e.content
+
   const groupedReactions = $derived(
     groupBy(
-      e => e.content,
-      uniqBy(e => e.pubkey + e.content, $reactions),
+      getReactionKey,
+      uniqBy(e => `${e.pubkey}${getReactionKey(e)}`, $reactions),
     ),
   )
 
@@ -86,12 +113,12 @@
         <span>{$reports.length}</span>
       </button>
     {/if}
-    {#each groupedReactions.entries() as [content, events]}
+    {#each groupedReactions.entries() as [key, events]}
       {@const pubkeys = events.map(e => e.pubkey)}
       {@const isOwn = $pubkey && pubkeys.includes($pubkey)}
       {@const info = displayList(pubkeys.map(pubkey => displayProfileByPubkey(pubkey)))}
-      {@const tooltip = `${info} reacted ${displayReaction(content)}`}
-      {@const onClick = () => onReactionClick(content, events)}
+      {@const tooltip = `${info} reacted`}
+      {@const onClick = () => onReactionClick(events)}
       <button
         type="button"
         data-tip={tooltip}
@@ -101,7 +128,7 @@
         class:border-solid={isOwn}
         class:border-primary={isOwn}
         onclick={stopPropagation(preventDefault(onClick))}>
-        <span>{displayReaction(content)}</span>
+        <Reaction event={events[0]} />
         {#if events.length > 1}
           <span>{events.length}</span>
         {/if}
diff --git a/src/app/components/ThreadActions.svelte b/src/app/components/ThreadActions.svelte
index 5928c36d..fa8e6cc7 100644
--- a/src/app/components/ThreadActions.svelte
+++ b/src/app/components/ThreadActions.svelte
@@ -1,6 +1,5 @@
 <script lang="ts">
-  import type {TrustedEvent} from "@welshman/util"
-  import {pubkey} from "@welshman/app"
+  import type {TrustedEvent, EventContent} from "@welshman/util"
   import ReactionSummary from "@app/components/ReactionSummary.svelte"
   import ThunkStatusOrDeleted from "@app/components/ThunkStatusOrDeleted.svelte"
   import EventActivity from "@app/components/EventActivity.svelte"
@@ -18,20 +17,15 @@
 
   const path = makeThreadPath(url, event.id)
 
-  const onReactionClick = (content: string, events: TrustedEvent[]) => {
-    const reaction = events.find(e => e.pubkey === $pubkey)
+  const deleteReaction = (event: TrustedEvent) => publishDelete({relays: [url], event})
 
-    if (reaction) {
-      publishDelete({relays: [url], event: reaction})
-    } else {
-      publishReaction({event, content, relays: [url]})
-    }
-  }
+  const createReaction = (template: EventContent) =>
+    publishReaction({...template, event, relays: [url]})
 </script>
 
 <div class="flex flex-wrap items-center justify-between gap-2">
   <div class="flex flex-grow flex-wrap justify-end gap-2">
-    <ReactionSummary {url} {event} {onReactionClick} reactionClass="tooltip-left" />
+    <ReactionSummary {url} {event} {deleteReaction} {createReaction} reactionClass="tooltip-left" />
     <ThunkStatusOrDeleted {event} />
     {#if showActivity}
       <EventActivity {url} {path} {event} />